COMMERCIAL VIDEO PRODUCTION

Are you searching for a renowned commercial video production company in San Francisco that specializes in TV commercial production, among other related video services? If so, look no further!

Visual Poets offers world-class television commercial production services. We have produced TV commercials for many Fortune 500 companies, including Meta (formerly Facebook), Tesla, eBay and more. Check out the commercials we’ve produced for our past and present clients.

We are an all-in-one commercial production studio tested and proven by large multinationals. Ready to discuss your commercial video project? Complete our online contact form. Alternatively, you can email info@visual-poets.com.



What is a Commercial Video?

When talking about commercials or commercial videos, most people think of TV commercials. However, commercial videos can be showcased on TV or the internet.

As a result, all advertisement videos created for the sole purpose of promoting products/services to the public can qualify as commercial videos.

Commercial videos have other characteristics i.e., they tend to be short (30 to 60 seconds long) and brand-oriented (i.e., focused on promoting a product/service or company). Most importantly, commercial videos are high-level and don’t dive into details like explainer videos.

What is Commercial Video Production?

Commercial video production refers to the process of creating commercial videos. It involves everything from conceptualizing the idea to editing and posting the final product.

Are TV Commercial Productions Still Effective?

TV commercials still enjoy considerable investment today. As of 2022, TV ad spending amounted to $67 billion in the US alone (1). 

What’s more, TV commercials still work better for a certain demographic. For instance, television audiences tend to be older and wealthier. This segment of potential customers is highly sought after by large corporations. TV commercials also reach a wide audience. Clearly, TV commercials can't be dismissed yet.

However, you need the best company to create compelling, well-produced commercial videos that capture attention instantly, increase brand identity, and offer other notable benefits like influencing a desired action. That’s where Visual Poets comes in!


Our Commercial Video Production Services

Our services include, but aren’t limited to the following:


  • These types of commercials are meant to promote a brand i.e., build awareness of the brand in question and/or its products/services. Brand commercials focus on telling the brand's history, culture, and values.

  • These types of commercial promotional videos are focused on selling a product or service. They showcase the top features and/or show how a product/service solves a pressing problem. They may also compare a product with existing products.

  • As the name suggests, these types of commercials focus on introducing a product/service in a brief but concise manner with the sole purpose of letting potential and existing customers know how such products/services work.

  • These types of commercial videos promote upcoming events like conferences, trade shows, product launches, concerts, etc.

  • These types of videos showcase firsthand accounts of satisfied customers and their experiences with products/services being promoted.

  • These are commercials specifically made and showcased on social media channels. Different videos may be made to target specific social media platforms. For instance, a LinkedIn commercial can be made to target professionals given that they are the most common type of audience/users on that platform.

  • We offer other commercial video production services. If you need any other type of commercial video or corporate videos, don’t hesitate to contact us. Commercial videos can require unique video styles, concepts, formats, lengths, etc. We have a dedicated creative team that can create custom commercials for you.

    What’s more, we have other video production services. We can offer video production services for virtual events, commercial video campaigns, digital ad campaigns, big-budget video productions, ecommerce video ads, and more. We are more than a TV advert production company.

Our Commercial Production Studio Process

Our process can be summarized as follows:

Pre - production: Our commercials stand out because we take time to understand our client's vision, their target audience, and product/service/brand in question. We also pay attention to detail and ensure we craft pre - production strategies that result in engaging videos that meet strategic marketing goals.

Production: After pre-planning, we focus on the creative process - video shoots. We consider all aspects that make commercial videos stand out i.e., resolution/quality, shareability, ideal size/format, etc.

Post - production: Postproduction involves video editing and other tasks that make the finished product stand out. We have sound design experts, color grading experts, graphics experts, and other video production experts needed to create engaging videos that meet the marketing goals.


Our Advantage: Why We Are the Best Bay Area TV Advert Production Company 

San Francisco has other television commercial production companies. Why should you work with Visual Poets?

  • Tested and proven in-house team for commercial video content. We have Fortune 500 companies like Meta, Tesla, eBay, Zoom, and many others as our past and present clients. Check out our Zoom and Tesla commercials done recently.

  • We use state-of-the-art video equipment, editing software, powerful tools, creative partners and the best video production team in San Francisco.

  • We have an extensive variety of video production services. We are more than a corporate video production company. We also offer custom commercial production services.

  • Our commercials have all the characteristics of success. We produce brief and concise video ads that are entertaining but meet strategic marketing goals effectively and prompt a desired action.

  • We have a meticulous process that begins with understanding our clientele, their goals, and their audience. We also scout for video shooting locations and do professional talent casting to guarantee high-quality creative content. Most importantly, we are simple but authentic and true to the brands we market.

Ready to try our services or make an inquiry? Fill out our online contact form. Check out our profile on Instagram, Facebook, and LinkedIn to get a glimpse of our commercials, social media videos, and more.

FAQs About Commercial Video Production in San Francisco

  • Compelling commercials will attract a lot of views. They will also prompt desired actions like inquiries and sales. If you are dealing with a professional video production company like Visual Poets, you should be able to get measurable results/insights.

  • Cost depends on many factors ranging from the complexity to the style of videos. Other factors affecting cost include cast, licensing fees, platform, etc. To get an accurate estimate, contact Visual Poets.

  • Yes! As mentioned above, TV commercials are still effective for certain demographics. Commercials can also be relayed on the Internet. Provided you focus on producing high-quality videos, the ROI is guaranteed.

Reference

1) Statistica: https://www.statista.com/statistics/272404/tv-advertising-spending-in-the-us/